作者提到了現在的影音廣告愈來愈誇張：「A few months ago, I brought to light the insane state of today's advertising...」。
作者放了一個空白頁面，裡面只放了一個影音廣告，然後打開後發現，光是一個影音廣告就會產生 5559 個連線 (喂喂) 與 53MB 的流量，而且還會無止盡的成長 (不會停，會一直讀取新的廣告)：
To showcase just how evil they still are, I took a single AdX ad tag and put it on an otherwise empty page. A static image ad loads, but it's secretly a VPAID one. It then randomly switches to a video, then back to a static image, then back again - it's like a never-ending self-reloading cascade of garbage.
Right now after several minutes of just leaving this one single ad open, I'm at 53MB downloaded and 5559 requests. By the time I finished typing this, I was at 6140 requests. A single ad did this. Without reloading the page, just leaving it open.