紐約時報的 The Privacy Project 分析了這二十年來 Google 的隱私條款

紐約時報The Privacy Project 分析了 Google 在這二十年來的 Privacy Policy (英文版),可以看出網路廣告產業的變化,以及為什麼變得極力蒐集個資與使用者行為:「Google’s 4,000-Word Privacy Policy Is a Secret History of the Internet」。整篇看起來有點長,可以先看裡面的小標題,然後看一下列出來的條文差異,把不同時間的重點都列出來了。

最早期的轉變是「針對性」:

1999-2004
No longer talks about users ‘in aggregate’

1999 年的版本強調了整體性,後來因為針對性廣告而被拿掉:

1999
Google may share information about users with advertisers, business partners, sponsors, and other third parties. However, we only talk about our users in aggregate, not as individuals. For example, we may disclose how frequently the average Google user visits Google, or which other query words are most often used with the query word "Microsoft."

接下來的是蒐集的項目大幅增加,讓分析更準確:

2005-2011
Google shares more data for better targeting

然後是更多產品線互相使用使用者行為資訊:

2012-2017
Its complicated business requires a more complicated policy

接下來是因為法規而配合修改條文 (最有名的就是 GDPR):

2018-PRESENT
Policy adjusts to meet stricter regulation

美國年輕人的理想職業

紐約時報報導 National Society of High School Scholars 問了一萬八千名美國年輕人 (15~29 歲) 理想的職業,也不少出乎意料的結果跑出來:「The New Dream Jobs」。

常見的網路公司在上面,但讓紐約時報感到意外的,FBICIANSA 也在上面:

When the National Society of High School Scholars asked 18,000 Americans, ages 15 to 29, to rank their ideal future employers, the results were curious. To nobody’s surprise, Google, Apple and Facebook appeared high on the list, but so did the Central Intelligence Agency, the Federal Bureau of Investigation and the National Security Agency.

不過應該是不意外?在教育體系被灌輸愛國主義不就很容易就有這樣的結果?