The data parameters: 30,000 publisher tweets that included links between November 29 – December 6.
The results: The click-through rate was roughly equal for both tweet length types but overall engagement nearly doubled for longer tweets. On tweets containing 141-280 characters, the average retweet was a staggering 26.52% – compared the 13.71% for tweets with 0-140 characters. For likes, tweets containing 141-280 characters had an average of a whopping 50.28%, compared to 0-140’s 26.96%.