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Reddit 在規劃要禁止「阻擋 Adblock 的網站」

如標題所說的,Reddit 在規劃這些阻擋 Adblock 的網站:「Mod Announcement: We're considering banning all domains that require users to disable ad blockers and we'd like your input」。

這些網站要求使用者將網站列入 Adblock 白名單,然後這些網站就會「不小心」推送 malware 給使用者:

It has come to our attention that many websites such as Forbes and Wired are now requiring users to disable ad blockers to view content. Because Forbes requires users to do this and has then served malware to them we see this as a security risk to you our community. There are also sites such as Wall Street Journal that have implemented pay-walls which we were are also considering banning.

戰爭愈來愈激烈了...

Adblock 與 Paywall 帶來的影響

這邊探討了新聞網站引入 Adblock 反制與 Paywall 帶來的影響:「Sites that block adblockers seem to be suffering」。

作者拿了 WIREDBild (Axel Springer)、ForbesCity AM 以及 Washington PostAlexa 數字來歸納,可以看出新聞網站的取代率太高 (甚至看不到就算了),可以看到 bounce rate 大幅增加 (很多人發現不能看就不會繼續看下去),而且 pageview 也大幅下降。

WIRED:

Bild:

Forbes:

City AM:

Washington Post:

不過文章還是很粗糙,有太多變數沒有考慮進去...

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