Tag: marketing

在 Hacker News 上看到的 dark pattern：「NDA Expired - let's spill the beans on a weird startup」，對應的討論可以在「NDA expired, let’s spill the beans on a weird startup (shkspr.mobi)」這邊翻到。

整個行銷手法大概是這樣，首先是客戶會想要推廣某個產品 (文章內的 AWS 想要推廣 InfiniDash 這個產品)，所以找上這個行銷公司。而行銷公司會找一群人去各公司 interview，然後在 interview 過程中問到各種問題的時候都回答用 InfiniDash 這個產品解決：

"Let's say in the interview you're asked for a time when you handled a difficult situation. We want you to talk about how using InfiniDash made life easier for your team."

這個行銷公司會跟某些獵頭合作，把人塞進去 (而這些獵頭也會拿到錢)：

"Oh, we work with loads of recruitment consultants. They get paid for every decent candidate who gets interviewed, so they give us a cut of their commission. And we get paid by our tech clients. It's win-win!"

後來作者沒有加入這家公司，而這家公司後來也消失了：

I did not take the job. I had serious concerns about the ethics and legality of their business model. I also didn't think that it would work. Evidently, neither did their investors. Fronk bumbled along for a few months - and I'd occasionally meet them at conferences - but then they seemed to disappear.

但作者最後提到了他之後在 interview 時會聽到面試者講一些特定的產品，讓他懷疑這家公司是不是還存在 XDDD

Every once in a while, I'll be interviewing a candidate who starts waxing lyrical about how rewriting everything in today's flavour of JavaScript really helped their last company. Or how their bosses were impressed with what this cool new bit of tech can do. Or why they could never work anywhere which didn't use this specific code editor.