透過 Avast 防毒軟體蒐集資料的 Jumpshot

看到「Less than Half of Google Searches Now Result in a Click」這篇,在說明 Google 的搜尋結果頁面內的行為大幅偏頗 Google 自家服務的問題,這個問題最近幾個禮拜開始紅了起來...

但另外一點值得注意的是裡面提到 Jumpshot 這個服務可以分析使用者的頁面以及行為這件事情...

在 2013 年 Avast 買下 Jumpshot:「AVAST Software Acquires Jumpshot to Work Magic Against Slow PC Performance」,當時的目標是效能:

Having served as PC tech consultants to their friends and family, their goal was to build a product to help less tech-savvy PC users optimize and tune up their PC performance, cleaning it from unpleasant toolbars and junk software.

但在 2015 年的時候就可以看到 Avast 在他們自家的論壇上有說明,Avast 會收資料丟進 Jumpshot:「Avast and Jumpshot」。

These aggregated results are the only thing that Avast makes available to Jumpshot customers and end users.

而藉由這些資料而提供服務。