Avast 與 Jumpshot 販賣使用者瀏覽記錄與行為

過了一陣子了,可以整理一下資料記錄起來...

報導可以看 PCMag 的「The Cost of Avast's Free Antivirus: Companies Can Spy on Your Clicks」與 Motherboard (VICE) 的「Leaked Documents Expose the Secretive Market for Your Web Browsing Data」這兩篇,大綱先把重點列出來了,Avast 在賣使用者的瀏覽記錄與行為:

Avast is harvesting users' browser histories on the pretext that the data has been 'de-identified,' thus protecting your privacy. But the data, which is being sold to third parties, can be linked back to people's real identities, exposing every click and search they've made.

Avast 利用免費的防毒軟體,蒐集使用者的瀏覽記錄與行為,然後透過 Jumpshot 這家子公司販賣出去:

The Avast division charged with selling the data is Jumpshot, a company subsidiary that's been offering access to user traffic from 100 million devices, including PCs and phones.

算是「免費的最貴」的標準型。另外比較有趣的是「資料賣給了誰」這件事情:

Who else might have access to Jumpshot's data remains unclear. The company's website says it's worked with other brands, including IBM, Microsoft, and Google. However, Microsoft said it has no current relationship with Jumpshot. IBM, on the other hand, has "no record" of being a client of either Avast or Jumpshot. Google did not respond to a request for comment.

Microsoft 說「現在沒有關係」,IBM 說「沒有 client 的記錄」,Google 則是不回應。

然後配合解釋資料長什麼樣子,以及可以怎麼用:

For instance, a single click can theoretically look like this:

Device ID: abc123x Date: 2019/12/01 Hour Minute Second: 12:03:05 Domain: Amazon.com Product: Apple iPad Pro 10.5 - 2017 Model - 256GB, Rose Gold Behavior: Add to Cart

At first glance, the click looks harmless. You can't pin it to an exact user. That is, unless you're Amazon.com, which could easily figure out which Amazon user bought an iPad Pro at 12:03:05 on Dec. 1, 2019. Suddenly, device ID: 123abcx is a known user. And whatever else Jumpshot has on 123abcx's activity—from other e-commerce purchases to Google searches—is no longer anonymous.

所以,如果 Google 手上有這個資料,就可以交叉比對自家的記錄,然後得到使用者完整的記錄。

在消息一公開後沒多久後,Avast 就宣佈關閉 Jumpshot,感覺連被抓包後的反應動作都超流暢,一臉就是排練過:「A message from Avast CEO Ondrej Vlcek」。

看了一下,Avast 旗下還有 AVG,還有個 VPN 服務...

透過 Avast 防毒軟體蒐集資料的 Jumpshot

看到「Less than Half of Google Searches Now Result in a Click」這篇,在說明 Google 的搜尋結果頁面內的行為大幅偏頗 Google 自家服務的問題,這個問題最近幾個禮拜開始紅了起來...

但另外一點值得注意的是裡面提到 Jumpshot 這個服務可以分析使用者的頁面以及行為這件事情...

在 2013 年 Avast 買下 Jumpshot:「AVAST Software Acquires Jumpshot to Work Magic Against Slow PC Performance」,當時的目標是效能:

Having served as PC tech consultants to their friends and family, their goal was to build a product to help less tech-savvy PC users optimize and tune up their PC performance, cleaning it from unpleasant toolbars and junk software.

但在 2015 年的時候就可以看到 Avast 在他們自家的論壇上有說明,Avast 會收資料丟進 Jumpshot:「Avast and Jumpshot」。

These aggregated results are the only thing that Avast makes available to Jumpshot customers and end users.

而藉由這些資料而提供服務。