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從 IndieHackers.com 上掃出各種「成功的方法」

Indie Hackes 是個放各種「成功案例」的網站:

Indie Hackers is a place where the founders of profitable businesses and side projects can share their stories transparently, and where entrepreneurs can come to read and learn from those examples. It's also a community where individual "indie hackers" can come together to share their experiences, give and receive feedback, and rely on one another for support.

而文章的作者把上面的文章拿出來分析,得到了一些有趣的資訊:「Reverse Engineering A Successful Lifestyle Business: Here’s Everything I’ve Learned From Reading IndieHackers.com」。

在「Books」的地方列出了提到的書籍,被提超過一次的有:

The 4-Hour Workweek by Tim Ferriss (5x)
The Hard Thing About Hard Things by Ben Horowitz (5x)
Zero to One by Peter Thiel (4x)
The Lean Startup by Eric Ries (4x)
Four Steps to the Epiphany by Steve Blank (3x)
Steve Jobs by Walter Isaacson (2x)
High Output Management by Andy Groove of Intel (2x)
Good to Great by Jim Collins (2x)
Traction by Gabriel Weinberg and Justin Mares (2x)
Built to Sell by John Warrillow (2x)
The Personal MBA by Josh Kaufman (2x)
Start Small, Stay Small by Rob Walling (2x)
The Power Of The Subconscious Mind by Joseph Murphy (2x)

然後是各種技巧 (?):

On Raising Prices (19x)
This was the most common advice. The easiest way to increase revenue: raise your prices! Don’t be scared to ask for money.

Real Artists Ship (9x)
Our first idea is a grand opening, a big launch, a press release, or major media coverage. We default to thinking we need an advertising budget. Our delusion is that we should be Transformers and not The Blair Witch Project. – Ryan Holiday

KISS (9x)
Automation (8x)
Start Charging Straight Away (8x)

可以拿來讀一讀吸收進去...

電子書在美國的販售管道與作者的獲利

在美國,五大出版商在電子書拆分上對作者佔的比例不斷的下滑,這也代表話語權不斷的下降,而且愈來愈不需要這些「大」出版商了:「Independent authors are starting to outsell the Big Five」。

這邊所提到的 Big Five 可以在「The Big Five Trade Book Publishers」這邊查到,分別是:

  • Hachette Book Group
  • HarperCollins
  • Macmillan Publishers
  • Penguin Random House
  • Simon and Schuster

另外也可以把 Amazon 當作是電子書產業的大公司。可以看到獨立發行的比率愈來愈高:

AuthorEarnings.com has published a report on this very subject, so I jumped into the data. Their May 2016 report reports 1340 authors earn over $100,000 per year on Amazon.com. The striking fact here: “Half of them are indies and Amazon-imprint authors.”

「出版社」的架構受到的挑戰愈來愈多了。

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