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Flat UI 反而造成使用者困擾

在「Flat UI Elements Attract Less Attention and Cause Uncertainty」這邊透過追蹤眼球的技術,發表了研究結果:

Summary: Flat interfaces often use weak signifiers. In an eyetracking experiment comparing different kinds of clickability clues, UIs with weak signifiers required more user effort than strong ones.

其中最明顯的一個例子就是大家被訓練「有底線的文字應該可以按」,這也是最能馬上被想到的問題... 不過這算是 Flat UI 的問題嗎?

The popularity of flat design in digital interfaces has coincided with a scarcity of signifiers. Many modern UIs have ripped out the perceptible cues that users rely on to understand what is clickable.


在「Our secret’s out.」這邊看到 VanMoof (腳踏車生意) 對於托運公司每次都把腳踏車給弄壞的解決方法 XDDD

因為包裝很像平板螢幕,就掛個平板螢幕的圖片上去,然後運送的損壞率就下降 70%~80%:

Earlier this year our co-founder Ties had a flash of genius. Our boxes are about the same size as a (really really reaaaally massive) flatscreen television. Flatscreen televisions always arrive in perfect condition. What if we just printed a flatscreen television on the side of our boxes?

And just like that, shipping damage to our bikes dropped by 70–80%.

然後文末偷偷爆破了是哪家負責運送 XDDD

We were hoping to keep this small tweak quiet, but thanks to Twitter, the secret’s out.

Just don’t tell FedEx.