在「AT&T users will be able to stream DirecTV Now without using their data」這邊才看到 FCC 在這個月月初針對電信商對特定服務的 zero rating 發出警告：「The FCC tells AT&T it may be violating net neutrality with its DirecTV plans」：
AT&T is far from the only US carrier to zero rate data. T-Mobile has been ostentatiously offering free data for music and movies for a year now, and Verizon also zero rates video from its Go90 app. But in zero rating DirecTV, the FCC thinks AT&T may have gone too far.
AT&T 說任何人只要付錢都可以參加這個 plan：
AT&T’s argument is that any company that participates in its Sponsored Data program has to pay AT&T for it, and that includes DirecTV.
但問題還是在 AT&T 擁有 DirecTV，所以是左手付到右手：
Except, again, AT&T owns DirecTV, so even if one division is paying another, the overall company still ends up not paying any money.
The situation for other companies is very different — and the FCC believes that the price they’d have to pay is “significant[.]”