New and existing technologies could affect our ability to customize ads and/or could block ads online, which would harm our business.
Technologies have been developed to make customizable ads more difficult or to block the display of ads altogether and some providers of online services have integrated technologies that could potentially impair the core functionality of third-party digital advertising. Most of our Google revenues are derived from fees paid to us in connection with the display of ads online. As a result, such technologies and tools could adversely affect our operating results.
"Why do I need a 4Ghz quadcore to run facebook?" This is why. A single word split up into 11 HTML DOM elements to avoid adblockers. pic.twitter.com/Zv4RfInrL0
Today we’re pleased to announce the launch of Focus by Firefox, a free content blocker for Safari users on iOS 9 that gives users greater control of their mobile Web experience.
其中最知名的 AdBlock Plus (ABP) 會最慢的原因也很簡單,因為他預設值會放行廣告,這導致了效能掉很多:
If you’re wondering why the popular AdBlock Plus got low scores in some Chrome tests, the answer is simple and it’s purely down to the acceptable ads check box. Disable “Allow some non-intrusive advertising” and AdBlock Plus will performance wise, sit in the middle of the pack.
Whatever your opinion on acceptable ads, using the option in ABP is not recommended and if you wish to support showing specific ads while browsing, use something else. AdBlock, Adguard, AdRemover and SuperBlock all have an acceptable ads option of some sort, but none suffer a performance drop like ABP.
The overall winner in Firefox is simply the quickest, and that was µBlock origin. µ AdBlock is a fair choice if you want an easy to use but fast blocker, the rest are almost identical so it’s down to personal preference and the options available as to which one you use.
The winner in Chrome is a closer call when you consider the results from all three tests. But as it got a couple of firsts and a second, we would say µBlock Origin is the definite winner, it truly is fast and efficient as the author claims. Both Ghostery and Adguard are still excellent choices and are viable alternatives to µBlock Origin providing good performance in all 3 categories.
They have super tiny 'close' buttons that are near impossible to hit, they follow you as you scroll and there is a slow loading full page interstitial that loads on every page refresh. Urgh! Anyway...