Banner blindness

前幾天的 Hacker News Daily 上看到「Why do people not notice our enormous, prominent, clear and contrasting purple banner?」這篇 2018 年的討論,裡面在講為什麼使用者會常態性忽略 banner 的內容。

在答覆區裡面有人提到了維基百科上面的 Banner blindness 這個條目,題到了網站的使用者會刻意或是非刻意的忽略掉像 banner 的資訊:

Banner blindness is a phenomenon in web usability where visitors to a website consciously or unconsciously ignore banner-like information. A broader term covering all forms of advertising is ad blindness, and the mass of banners that people ignore is called banner noise.

開頭也提到了 banner 廣告 CTR 的變化:

The first banner ad appeared in 1994. The average click-through rate (CTR) dropped from 2% in 1995 to 0.5% in 1998. After a relatively stable period with a 0.6% click-through rate in 2003, CTR rebounded to 1% by 2013.


GitHub 拿掉所有非必要的 Cookie 了

GitHub 家的老大宣佈拿掉 cookie banner 了,因為他們直接把所有非必要的 cookie 都拿掉了:「No cookie for you」。

會有 cookie banner 主要是因為歐盟的規定:

Well, EU law requires you to use cookie banners if your website contains cookies that are not required for it to work. Common examples of such cookies are those used by third-party analytics, tracking, and advertising services. These services collect information about people’s behavior across the web, store it in their databases, and can use it to serve personalized ads.


At GitHub, we want to protect developer privacy, and we find cookie banners quite irritating, so we decided to look for a solution. After a brief search, we found one: just don’t use any non-essential cookies. Pretty simple, really. ?

是個「解決製造問題的人」的解法 XDDD (但是是褒意)