Banner blindness is a phenomenon in web usability where visitors to a website consciously or unconsciously ignore banner-like information. A broader term covering all forms of advertising is ad blindness, and the mass of banners that people ignore is called banner noise.
The first banner ad appeared in 1994. The average click-through rate (CTR) dropped from 2% in 1995 to 0.5% in 1998. After a relatively stable period with a 0.6% click-through rate in 2003, CTR rebounded to 1% by 2013.
Smart speakers collect voice input that can be used to infer sensitive information about users. Given a number of egregious privacy breaches, there is a clear unmet need for greater transparency and control over data collection, sharing, and use by smart speaker platforms as well as third party skills supported on them. To bridge the gap, we build an auditing framework that leverages online advertising to measure data collection, its usage, and its sharing by the smart speaker platforms.
We evaluate our framework on the Amazon smart speaker ecosystem. Our results show that Amazon and third parties (including advertising and tracking services) collect smart speaker interaction data. We find that Amazon processes voice data to infer user interests and uses it to serve targeted ads on-platform (Echo devices) as well as off-platform (web). Smart speaker interaction leads to as much as 30X higher ad bids from advertisers. Finally, we find that Amazon's and skills' operational practices are often not clearly disclosed in their privacy policies.
幾個比較重要的資訊，其中一個是「Network traffic distribution by persona, domain name, purpose, and organization」：
有很多惡意軟體 (像是 malware) 會透過合法的 ad network 散布，然後竊取資料，甚至是透過麥克風監聽環境音：
I write to urge the Office of Management and Budget (OMB) to protect federal networks from foreign spies and criminals who misuse online advertising for hacking and surveillance, by setting clear new rules for agencies in its forthcoming “zero trust” cybersecurity policy.
I have pushed successive administrations to respond more appropriately to surveillance threats, including from foreign governments and criminals exploiting online advertisingto hack federal systems. This includes seemingly innocuous online advertisements, which can be used to deliver ‘malware to phones and computers—often without requiring users to click anything. This ‘malware can steal, modify or wipe sensitive government data, or record conversations by remotely enabling a computers built-in microphone.
