Google 承認搜尋引擎內部 API 文件洩漏了?

前幾天很熱門的「An Anonymous Source Shared Thousands of Leaked Google Search API Documents with Me; Everyone in SEO Should See Them」消息,裡面提到有拿到一份疑似 Google 搜尋引擎的內部 API 文件, 可以證實有很多 Google 搜尋引擎的運作與 Google 對外宣稱的不符。

作者找了業內人士幫忙分析 (他自己說他先前也在碰 SEO 這塊,但是已經離開這個行業六年了):

Next, I needed help analyzing and deciphering the naming conventions and more technical aspects of the documentation. I’ve worked with APIs a bit, but it’s been 20 years since I wrote code and 6 years since I practiced SEO professionally.

包括作者的一些 Google 朋友,或是 ex-Googler 都確認這份文件符合 Google 內部的文件規範要求,另外裡面的元素編排也都很像是 Google 的文件。

本來以為事情大概就這樣,後續應該就是會有很多人從這份文件分析 Google 有哪些 SEO 的偏好,找出哪些東西與 Google 宣稱的不符。

不過事情突然有個意外的轉折,Google 本來一直是「拒絕評論」的態度,但突然承認這份文件的確是他們內部文件:「Google confirms the leaked Search documents are real」。

"We would caution against making inaccurate assumptions about Search based on out-of-context, outdated, or incomplete information," Google spokesperson Davis Thompson told The Verge in an email. "We’ve shared extensive information about how Search works and the types of factors that our systems weigh, while also working to protect the integrity of our results from manipulation."

反正也沒有人會相信 outdated 了,但可以預想的是 Google 的搜尋結果應該又會變差,因為會有更多 SEO 垃圾開始想辦法衝排名上去...

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