Kagi 公佈了收費三個月後的進展

Kagi 公佈了收費三個月後的進展 (可以參考「Kagi 開始收費了」這篇):「Kagi status update: First three months」。

搜尋的部份 (Kagi 這個產品線),目前有 2600 個付費使用者,以 US$10/mo 的費用來算大概是 US$26K/mo 的收入:

Kagi search is currently serving ~2,600 paid customers. We have seen steady growth since the launch 3 months ago. Note, this is with zero marketing and fully relying on word of mouth. We prefer to keep things this way for now, as we are still developing the product towards our vision of a user-centric web search experience.

後面在講財務狀況也是類似的數字 (幾乎都是 Kagi 的付費收入):

Between Kagi and Orion, we are currently generating around $26,500 USD in monthly recurring revenue, which incidentally about exactly covers our current API and infrastructure costs.

這個收入差不多 cover 目前的 infrastructure 部份,但還有薪資與其他的 operating cost 大約在 US$100K/mo 這個數量級,看起來還有很大的距離:

Between Kagi and Orion, we are currently generating around $26,500 USD in monthly recurring revenue, which incidentally about exactly covers our current API and infrastructure costs.

That means that salaries and all other operating costs (order of magnitude of $100K USD/month) remain a challenge and are still paid out of the founders’ pocket (Kagi remains completely bootstrapped).

然後要大概是目前十倍的付費數量才會打平 (25K 個使用者):

We are planning to reach sustainability at around 25,000 users mark, by further improving the product, introducing new offerings and pricing changes. With the product metrics being as good as they are, we should be able to reach this as our visibility increases.

比較好一點的消息是 churn rate 很低:

Product stickiness is also very high, with churn being lower than 3%.

然後提到每個使用者大約 27 次查詢 (包括 free tier),有些 user 大約在 100 次,peak 是 400 次:

We are currently serving around 70,000 queries a day or around ~27 queries/day/user (this includes free users which are about 10% of total users). There is a lot of variance in use though, with some users regularly searching >100 times a day. Every time we see a search count go >400 times in day we are happy to be an important part of someone’s search experience.

我看了一下自己的用量,看起來偏高一些,但沒到他說的每天平均 100 次:

然後提到了推出新方案的計畫,包括 Teams Plan & Family Plan,而目前在跑的方案會被分類到 Individual Plans。

另外比較重要的是 Individual Plans 有漲價的計畫。新的方案預定分成三個層級,主要是增加了一個 Kagi Starter 的版本:

  • Kagi Unlimited - $19/mo or $180/year ($15/mo) or $288/biennial ($12/mo) - Original Kagi experience, with unlimited searches
  • Kagi Starter ($5/mo; 200 searches) - For casual users who make less than 200 searches per month
  • Free basic - 50 free searches that reset every month

漲不少,雖然有提到在漲價前既有的付費使用者將會維持原價:

If such change to Individual plans is to occur, we plan to grandfather-in all early adopters (meaning all current and future paid customers, up until this change) allowing them to keep their existing subscription price as long as they don’t cancel it.

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