Google 在歐盟的服務將提供 Reject All Cookies 的按鈕

看到「Google gives Europe a ‘reject all’ button for tracking cookies after fines from watchdogs」這篇,在講 Google 在歐盟的服務開始提供 Reject All Cookie 的按鈕,其中 Google 官方的公告可以在「New cookie choices in Europe」這邊看到。

Reject All Cookies 的按鈕是像這樣的設計:

照報導說的,今年初的時候法國罰了 Google 一億五千萬歐元,因為 Accept All Cookies 只要一個按鍵,但 Reject All Cookies 需要按很多選單才能達成,而法國認為這樣非對稱式的設計是違法的:

Earlier this year, France’s data protection agency CNIL fined Google €150 million ($170 million) for deploying confusing language in cookie banners. Previously, Google allowed users to accept all tracking cookies with a single click, but forced people to click through various menus to reject them all. This asymmetry was unlawful, said CNIL, steering users into accepting cookies to the ultimate benefit of Google’s advertising business.

Google 的說明裡面也有提到法國的事情,但當然沒有提到罰款:

Based on these conversations and specific direction from France’s Commission Nationale de l’Informatique et des Libertés (CNIL), we have now completed a full redesign of our approach, including changes to the infrastructure we use to handle cookies.

另外就是這個功能目前只在法國啟用,後續會放到整個歐盟區:

We’ve kicked off the launch in France and will be extending this experience across the rest of the European Economic Area, the U.K. and Switzerland.

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