Google 推的 AMP 終於廢了...

傳言一陣子了,最近又在「Google AMP is dead! AMP pages no longer get preferential treatment in Google search」這邊看到這個消息,讓人煩悶的 AMP 終於可以丟到垃圾桶了。

Google 的公告說明則是在「More time, tools, and details on the page experience update」這邊。

This means that using the AMP format is no longer required and that any page, irrespective of its Core Web Vitals score or page experience status, will be eligible to appear in the Top Stories carousel.

一般猜測會有這樣的改變,主要是在去年年底啟動的反托拉斯訴訟,針對 Google 在推廣 AMP 技術時利用 search engine 的優勢造成不公平競爭:「Google AMP gets a shock to its system as advisor quits, lawsuit claims foul play」。

Google's Accelerated Mobile Pages technology, known as AMP among web publishers, took a beating this week as an antitrust lawsuit filed by the Attorney General of Texas charged that the ad biz used AMP to hinder competition.


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