小企業的蘋果稅將從 30% 降到 15%

Apple 宣佈了小企業的 App Store 抽成將從明年起降價:「Apple announces App Store Small Business Program」。

新聞稿的副標先把重點拉出來了:

New program reduces App Store commission to 15 percent for small businesses earning up to $1 million per year

細節會在 12 月釋出,但蘋果先解釋了有哪些情況會符合 30% -> 15% 的條件,分成現有的帳戶與新的帳戶,基本上是以一百萬美金為標準:

While the comprehensive details will be released in early December, the essentials of the program’s participation criteria are easy and streamlined:

  • Existing developers who made up to $1 million in 2020 for all of their apps, as well as developers new to the App Store, can qualify for the program and the reduced commission.
  • If a participating developer surpasses the $1 million threshold, the standard commission rate will apply for the remainder of the year.
  • If a developer’s business falls below the $1 million threshold in a future calendar year, they can requalify for the 15 percent commission the year after.

不知道對蘋果的影響會有多少,但對於個人開發的 app 應該是可以拿到多一點,大企業的 app 主要都會超過而沒有什麼大影響。

感覺這應該跟最近一些內部文件與電子郵件被公開有關...

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