紐約時報的 The Privacy Project 分析了這二十年來 Google 的隱私條款

紐約時報The Privacy Project 分析了 Google 在這二十年來的 Privacy Policy (英文版),可以看出網路廣告產業的變化,以及為什麼變得極力蒐集個資與使用者行為:「Google’s 4,000-Word Privacy Policy Is a Secret History of the Internet」。整篇看起來有點長,可以先看裡面的小標題,然後看一下列出來的條文差異,把不同時間的重點都列出來了。

最早期的轉變是「針對性」:

1999-2004
No longer talks about users ‘in aggregate’

1999 年的版本強調了整體性,後來因為針對性廣告而被拿掉:

1999
Google may share information about users with advertisers, business partners, sponsors, and other third parties. However, we only talk about our users in aggregate, not as individuals. For example, we may disclose how frequently the average Google user visits Google, or which other query words are most often used with the query word "Microsoft."

接下來的是蒐集的項目大幅增加,讓分析更準確:

2005-2011
Google shares more data for better targeting

然後是更多產品線互相使用使用者行為資訊:

2012-2017
Its complicated business requires a more complicated policy

接下來是因為法規而配合修改條文 (最有名的就是 GDPR):

2018-PRESENT
Policy adjusts to meet stricter regulation

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