Facebook 將會自動在影音廣告加上字幕

Facebook 打算對影音廣告加上字幕:「Capture attention with updated features for video ads」。

Facebook 引用了 A&W Canada 的說法,重點在:

Adding captions increased watch time by 25%.

可以想像到目前在 timeline 上的預設值不會自動放出聲音,而加上字幕後的確會讓觀看的意願提昇一些。

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